Gender-branding or Women as a marketing target

This kind of gender-targetting marketing really triggers me... WHY on EARTH would I specifically want or need a PINK Blackberry to keep in touch with my friends?

Svenska Dagbladet looks at special "women's products".

The same paper writes an article here on the branding value of Swedish princesses in the past (but only little more than a generation ago...), a similar topic that a friend recently wrote on.